Triple J’s Field Site

Triple J (JJJ) is multi-faceted Australian national radio station aiming to promote Australian alternative music. It stretches it’s influence from the constraints of an FM radio station to a variety of mediums – having a huge presence on social media platforms, in the festival scene, through it’s merchandising, and on video platforms such as YouTube. The field site for Triple J is expansive to say the least.

A Brief Overview of some Major Aspects in JJJ’s Field Site

My ethnographic research will be based around the Triple J station, and aim to gain perspective on how it’s broader voice is used to reach and influence its audience. To do this I need to understand just how broad the Triple J voice is, so I created a rough brainstorm of factors in Triple J’s presence. Below I will go through and explain how each affects the brand.

Platforms:

Initially, JJJ’s sole reach was radio listeners around the Sydney area, but since its conception in 1975 it has evolved for content delivery curated over an array of media platforms.

It posts interviews, performances, and sketches to various social media outlets such as Instagram, Facebook, Twitter, YouTube. On top of this their website and app all allow a user experience that connects them to the Triple J brand.

Triple J’s YouTube channel, sorted by most popular uploads

One of my main focus’s for Triple J is it’s adaption to YouTube. This has allowed a massive reach boost for the station, with well over 500,000 video views and over 1 million subscribers. Their most popular videos stem from the Like a Version segment, where band perform an original and a cover song live on radio.

Presenters and Segments:

Triple J has become well known for the way it’s presenters conduct their segments. Many presenters become staples for listeners, and vary in genre-based programming or podcasting. They conduct interviews with bands, talk live with listeners, take requests from listeners, attend festivals for live coverage. Their media presence is an important part of how they recruit and communicate with audiences.

Some of the JJJ presenters and their segments

The  presenters all offer differing segments that aim to please the varying genre preferences of listeners. Like a Version and Live at the Wireless are both live music focused, there are podcasted segments such as Hack – which looks at current events and youth related topics, and Dr. Karl – which examines listener questions on science topics.

Daily programming is a more interactive experience for listeners who can phone in or text requests, hear news stories, learn about music news and hear from more ‘popular’ bands. Then there are multiple genre-based segments for new music such as ‘short.fast.loud’ (punk, hardcore), ‘home and hosed’ (Australian music), ‘house party’ (house), ‘roots n’ all’ (blues, roots, reggae etc), and more. Each of these programs are aiming to satisfy the varying tastes of the Triple J listeners.

Collaborators:

Triple J is a band of the ABC, and is government funded. It also has two sister stations, which aim to cater towards different demographics of music listeners.

Unearthed is an initiative that was formed in order to allow up and coming Australian musicians to share their music, and has become a station of its own – fostering Australian talent and allowing it to be heard.

Double J is another sister station that spins off from the youth orientated programming and caters towards a generally older demographic of listeners through its more archival music and interviews.

Events and Merchandise:

Triple J hosts a variety of events for listeners to really become part of and connect with each other. Polls determine favourite songs and artists, such as those in ‘Hottest 100’, ‘J Awards’, and ‘Unearthed High’.

Multiple festivals are created in conjunction with Triple J, allowing Australian artists to perform in front of listeners. Awareness for specific forms of music is raised through events such as ‘Aus Music Month’ – celebrating Aussie music, and ‘Girls to the Front’ – a day of programming driven only by women, delivering music  as well as news and interviews from women all in the industry.

The crowd at Falls Festival in Lorne, 2019

The ‘Like a Version’ and ‘Hottest 100 segments both’ allow for compilation CD’s to be made on a yearly basis, which are sold in many music stores as well as online at the triple J website. On top of this they have a large following who sport Triple J clothing merchandise, some being festival line-ups, some just being the triple J logo. They sell these mainly at festivals and through their online store, but frequently award items such as hats or shirts as prizes for small radio competitions.

Audiences:

The audience has evolved from being solely based in the Sydney area to that of an international one. While live radio broadcasts can be accessed throughout most of Australia now, it can also be accessed through their app or website anywhere in the world.

Triple J can also be heard presenting at some of its festivals, and appeals to a large social media audience. Not only are audiences young Australians, but the station caters to older audiences through its Double J programming.

To sum it, there is a whole heap of Triple J intertwined within the lives of many people. They have created a massive outreach all in the name of sharing a love for live music. You might hear them on the car radio, or see a post on Instagram, or have them pop up in your YouTube feed – their web is most definitely world-wide.

References:

https://www.abc.net.au/triplej/about-page/8651702

https://socialblade.com/youtube/user/triplejtv

All images courtesy of the Triple J website.

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Whats My Niche?

I’d imagine that I am not alone in saying a vast majority of my ‘dedicated’ study time is spent on websites where I watch videos for pleasure. That’s right, YouTube.

YouTube Logo

The little red play button that sucks you in, chews you up, and spits you out three hours later after you’ve fallen for the WatchMojo trap of clicking ‘Top 10 Nostalgic Candies,’ which undoubtedly eventuates to ‘Top 10 Conspiracy Theories of All Time.’

When not perpetuating conspiracies, my favourite things to watch on YouTube are live performances from some of my favourite bands. I’ve always enjoyed seeing these intimate performances and re-works of songs, especially now in the current climate.

Anderson .Paak playing at NPR’s ‘Tiny Desk Concert’

See throughout YouTube, there’s a bunch of channels that specialise in putting on these small gigs to broadcast out into the world wide web. Many of the best, in my opinion, come from radio stations that have lately been capitalising on fans like me. When stations get bands in to play on their show, there are live listeners of course, but the past decade has seen a massive rise in the recording of these performances – which eventually gets posted to YouTube. American stations such as NPR and KEXP, British BBC Radio 1 and even Australian Triple J have all quite successfully created renown with their channels, racking up millions upon millions of views each.

Triple J’s Brand Logo

Being local, Triple J has become a real source of Aussie pride for me with their broadcast segment – Like A Version. In Like A Version, which is held every Friday morning at 8 am, artists come to the Triple J studio and following a short interview perform one original track and a ‘version’ – a re-imagining of another artists song. In 2005 the goal was to collect these recordings and create a compilation CD, but the rise of the Internet saw a new market – Videos to accompany the tracks.

Since the establishment of its’ channel on YouTube in 2008, Triple J’s account has gained over 620 million video views and well over 1 million subscribers. Estimates of earnings from ad revenue reach up to $66,000 a month. That’s just from YouTube alone, reposting these videos across other social media platforms, such as Facebook and Instagram, has also seen a massive boost in views and support for Triple J.

Now Triple J is a government-funded radio station, which aims to specialise in alternative and Australian music. A revenue boost as big as estimated would do wonders for their budget. Additionally, having such a large online presence combined with open support for the Aussie music industry is a major factor in the rising popularity of so many Australian artists, who often seem to soar into fame following any kind of Triple J airtime.

While I don’t quite know exactly what my research for BCM241 will entail, I do know this: There is a massive market for live music performances that are a little less-than live. I am one of the millions of subscribers who enjoy the shared space that is created by these radio stations turned YouTubers and would love to delve deeper into some of the concepts explaining why people love hearing artists play songs that aren’t their own, and how it became so popular.

Sources:

Image 1 – youtube.com

Image 2 – npr.org/series/tiny-desk-concerts/

Image 3 – abc.net.au/triplej/

BCM212 Reflection

Well, I guess that’s it for BCM212,

This semester has been anything but a breeze, but it definitely feels good to come of in one piece. I’d be lying if I said I hadn’t learnt quite a bit about research practice (and as corny as it sounds, myself) along the way.

To start off the subject, I picked a topic I was enthusiastic about – single-use plastic and all its glory. I think an important factor for me was picking something that needed to be changed, in hopes that if I researched and wrote about it well enough, it might end up actually doing some good. This was a good driving factor that stayed with me the majority of the semester – until a swarm of assignments began chasing me down and biting me on the bum.

I found myself facing multiple challenges throughout this task. Things like my poor time management, Twitter ineptitude, low survey participation, and personal motivation all influenced my end result. A big factor in the outcome of my work was participation levels – I had a considerable amount of trouble actually getting students from our small sample pool to voice their opinions, and I think one of the reasons was my poor twitter performance. Consequently, I would lose motivation to work on the assignment – forever awaiting those magical 50 responses to just appear. If there was a second time around, I would definitely try and conquer the twitter-verse a little more, putting more time into the advocacy of my surveys.

Eventually, I ended up with two surveys, yielding 36 and 12 responses respectively, that gave me enough information to derive an angle I wanted to approach the topic with.

Once I finalised my data collection, I actually found it quite easy to write the opinion piece. The results, despite their scarcity, presented a pretty clear trend coming from the answers to the question:
‘Are you aware of any initiatives at UOW pertaining to the reduction of single-use plastic?’


When writing that question, I was hoping to see which of UOW’s initiative worked well enough for students to consciously utilise. The results displayed that 75% of my participants weren’t aware of a single one – so from here I had my question, ‘Why?’ Having an angle to work really assisted in the flow of my work. It just seemed to pour out of me, and I really enjoyed creating the persuasive aspects within my opinion piece.

Despite a very fragmented semester, I discovered that I really enjoyed the data analysis aspect of research, and more so that my data collection ability has significant room to improve. I’d quickly like to thank the subject teachers and tutors, they did an amazing job of moving (almost-seamlessly) into the online learning environment.

Single-Use Students

How much do YOU know about UOW’s plastic sustainability programs? Can you name more than four initiatives?

Don’t be hard on yourself if you can’t – you’re among good company. Actually, I would applaud those of you who can.

Production, use and disposal of plastic has increased drastically over the last decade alone. While plastic is undoubtedly a material that has revolutionised worldwide living, it is just as much worked to our own detriment.

We produce millions of tons of plastic every year, and consequentially generate almost just as much in waste. A massive portion of this waste is a result of packaging. Over time, it seems humankind have developed an ‘”out of sight, out of mind” attitude’ (Nat. Geoscience, 2018) when it comes to the amount of waste we generate. What my research has revolved around is students attitudes towards the part they play in this process.

Only 9% of all plastic waste ever produced has been recycled. About 12% has been incinerated, while the rest — 79% — has accumulated in landfills, dumps or the natural environment.

UN Environment, ‘Beat Plastic Pollution’

Specifically, my research was aimed to develop an understanding of students attitudes towards availability and feasibility of single-use plastics at campus retailers. I undertook an initial survey to get a basic idea of how students were approaching sustainability on a personal level, then created a more refined survey in order to utilise the initial findings and apply them to University initiatives.

Solely working with current BCM212 students meant I was left with only a convenience sample of a limited population. Obviously more responses to my survey would have resulted in a broader and more general understanding of the demographics’ attitudes that I was in pursuit of, but only receiving 36 replies on the initial survey, then 12 on the follow up meant that a descriptive analysis was paramount in order to derive from these results.

Initially, participants were asked to reflect on their own level of environmental consciousness, and rank themselves from 1-5, one being indifferent and five being very conscious.

All participants considered themselves at least aware of their effect of the environment, but only one opted for ‘very conscious’. More on this later.

One of the strongest findings that came from the research is not something that people had much to say about. It was the lack of knowledge that resounded throughout the results.

Of people surveyed, 75%  had not a single idea about any initiatives put in place by the university to reduce the consumption of single use plastic. This resounding response indicates that there is not enough publicity of the pre-existing initiatives in order for them to be ultimately effective.

And trust me, there are many of these initiatives in place. Of the three responses I got from students who were ‘aware’ of University initiatives, two stated they knew about the discount for customers who bought a keep cup and used it at campus cafes, an incentive that while effective in planting a seed of environmental consciousness within people, is almost commonplace in today’s society. The other response came from the participant who considered themselves highly conscious of their effect on the environment, any they named four initiatives that they knew.

Now of course I don’t want to speak down on these participants, through their personal awareness they play a very important role in the overall reduction of single-use plastic. When asked about their methods of waste reduction on campus, 63.3% said they owned and used a ‘KeepCup’ or brought meals from home, 45.5% had reusable bags they took to Uni, 18.2% would opt for buying biodegradable over plastic packaged products, and the same amount owned reusable cutlery they would bring to campus.

What I want to emphasise is the lack of awareness that students have when it comes to the institutions methods of reduction as a whole. After all, participants all considered themselves in the mildly to highly conscious range when asked to rate their personal environmental awareness.

A google quick search of ‘UOW Sustainability’ leads one to the UOW Pulse website. Pulse was not mentioned once throughout any survey responses. It is a non-profit organisation funded by the university, and one of it’s main goals is sustainability throughout the institution. The have a dedicated committee ‘Pulse Green Team’ that consults with stakeholders to produce and improve sustainability initiatives. Currently there are nine initiatives actively running. They look at ways not only to reduce waste, but to manage the waste that we do end up producing. They have a volunteer program. They have a sustainably community garden. They have multiple awards and achievements pertaining to sustainability.

A major question drawn from my what my findings have shown: within the group of BCM students surveyed, all of which considered themselves at least concerned about the environment, no-one could specify one of the major sustainability organisations – why?

To the organisations that aspire to do good for not only the students but for the university, you need to be known, to be instilled in students. Subtlety in your initiatives works well, many students know that keep-cups are a great alternative to buying plastic cups, but seem to disregard the overall force that your organisation has to offer.

You should be aware of how initiatives are being observed and treated within certain demographics throughout the university, and react accordingly in order to create better ones that are ultimately more effective and further-reaching.

Bibliography:

Geyer et al. 2017, ‘Production, use and fate of all plastics ever made’, Science Advances Vol. 3, No. 7 https://advances.sciencemag.org/content/3/7/e1700782.full

UN Environment, ‘#BeatPlasticPollution This World Environment Day’, Viewed 1/6/2020 https://www.unenvironment.org/interactive/beat-plastic-pollution/

UOW Pulse, ‘Sustainability’, Viewed 8/5/2020 https://pulse.uow.edu.au/about/sustainability/

Nature Geoscience, 2018 ‘Pervasive plastic’ Nature Geoscience 11, pg. 291 https://www.nature.com/articles/s41561-018-0132-6#Bib1

Why are we still using single-use plastic on campus?

I’m sitting in the food court next to University Hall and wondering to myself just what to use as a basis for my research report. I see people chatting and happily eating heaps of different foods from all the surrounding stalls. I see them stand, tidy up their table and head out the doors. Almost all of them stop momentarily before the doors to chuck a few scraps in the bin. This makes me wonder, how much single-use plastic waste are we unnecessarily producing as a campus?

The crazily degrading effect single use plastics have on our environment is no secret. The problem with plastic is it’s convenience, which sadly is also it’s attraction. It is way easier to grab a fresh plastic fork than it is to remember one from home. The same goes with water bottles, food containers, and coffee cups. The microplastics that make up most products actually aren’t able to break down properly, and end up just building up in landfill, rivers and oceans (Nature Geoscience, 2018). And this isn’t just a nationwide dilemma, it’s a global phenomenon.

See I want to explore the mindset of students around the topic of sustainability, and on top of that, ways in which the university tries to reduce single-use plastic consumption, and ways it can improve.

I want to look at some of the main contributors to waste at campus, as well as some of the most popular ways to combat this waste problem.

Food packaging seems to be one of the most common contributors to plastic waste. This, as well as coffee cups and plastic water bottles. But as climate awareness has risen dramatically in the last decade, so has the availability of non-plastic alternatives to combat the production of single use plastic. KeepCups have taken over, being readily available at most coffee shops, BioCutley has been introduced, and even packaging made from composted food waste. There is lots of potential when it comes to the UOW Main Campus for a plastic free future.

Other universities have tried and succeeded at removing single-use plastics from their food courts, so why cant we? The University of Technology in Sydney has successfully introduced a Plastic Free 2020 Plan (Buhagiar, D. 2019).

Hopefully over the coming semester I will be able to look a little deeper into the minds of students and the university alike, and see just how much we want to achieve a plastic-free future, as well as how likely it actually is.

Biography

https://theconversation.com/there-are-some-single-use-plastics-we-truly-need-the-rest-we-can-live-without-99077

Harvey, P 2018 ‘There are some single-use plastics we truly need. The rest we can live without.’ The Conversation.

https://www.nature.com/articles/s41561-018-0132-6#citeas

Nature Geoscience, 2018 ‘Pervasive plastic.’

https://www.uts.edu.au/about/about-our-campus/news/uts-going-plastic-free

University of Technology Sydney, 2019 ‘UTS is going plastic free.’ UTS Campus News

https://www.uts.edu.au/news/campus-community/eliminating-single-use-plastic-one-food-court-time

Buhagiar, D, 2019, ‘Eliminating single-use plastic, one food court at a time’ UTS Campus News

Digital Artefact: Conceptual Essay

Crap Shacks of the Gong

‘Crap Shacks of the Gong’ Official logo

My digital artefact is a satirical Facebook page that posts video reviews of shitty places around the Wollongong region. I partnered up with a friend Hunter Smith, and we wanted to produce something funny and easy to digest, for people with similar senses of humour to enjoy as they scroll through Facebook. We chose to take on the satirical standpoint as we realised we were both fans of the Facebook pages ‘The Betoota Advocate’ and ‘Shit Towns of Australia‘, which we adopted a similar style to. With a camera, a computer, and a massively vague idea of what the hell we were going to do, we set off to make our artefact.

Firstly, we made the Facebook page. Initially, we invited large amounts of our friends to like our Facebook page, but there’s only so many friends one can have. So in order to expand,  we needed to start producing more content. 

We outlined early on the degree to which we receive audience feedback and interaction would define the failure of our project and would help us iterate our digital artefact throughout the semester. 

Initially our process was a weekly session that involved making a script, capturing footage of the weeks ‘Crap Shack’, editing, narrating, then finally posting to our page. The process was generally a two-three day venture, and we would only have one video to show for it. This is where we implemented out first change.

We developed a method that basically enabled us to spend an afternoon filming, writing, and editing – and end up with two polished videos ready for posting.

So after changing our process and posting the next video, we decided to dive into our analytics to see what people were thinking. Although our first video had a large reach, the following didn’t tend to get as many viewers. On top of this, audience retention was dropping pretty quickly after the first 10-15 seconds. This told us we needed to change our intro’s in order to create a little more excitement – and give the viewers a reason to stay. In our ideation, we decided to make the intro the most exciting and eye-catching part of the video in order to combat our audience retention statistics. We also decided to cut down the video time in half – no point spending all this extra time editing a two minute video if everyone has stopped watching by the one minute mark. 

We were halfway through the semester, and we had changed our development process, our video format – and feeling pretty good here to be honest. But we ran into a new problem – the death of my laptop. Sending it away was the only option, but this has taken quite a while – and as a result we have lost raw footage that was going towards another two videos. This laptop was also our main editing station, as it’s portability made it easy to fit in work between other commitments. The laptop was a catalyst for us to put “Crap Shacks” on the back burners for a little while, and dedicate more time to other subjects. Sadly, I think self-management has been the biggest let down for us on this project.

There’s a little more about all this in my third blog post, sadly not enough room to chuck it all here. Thanks again for reading, it’s been a real treat.

Cheers,

Charlie

Digital Artefact: Making

Since the last blog post, not a heap has happened – in honesty, the project has lost a bit of its momentum as the semester has come to the pointy end. Two big hurdles have presented themselves at this part of the project. The first being what I call “2019’s Most Expensive Nap,” which went amazingly until my laptop got broken in the process of getting out of bed. Sending it away was the only option, but this has taken quite a while – and as a result we have lost raw footage that was going towards another two videos. This laptop was also our main editing station, as it’s portability made it easy to fit in work between other commitments.

A phot0 of the deceased

The second hurdle has been our poor time management, and project management in general. The laptop was a catalyst for us to put “Crap Shacks” on the back burners for a little while, and dedicate more time to other subjects. I think management in itself has been the biggest let down for us on this project. The digital artefact has also been a great tool for learning about management skills – mostly the ones we don’t have, or need to improve. Time management is definitely something that could be improved. While we did instigate the idea of spending one day a week working on a couple of videos, we never actually scheduled a day to consistently do it. Having a set in stone routine is definitely something that would benefit future projects massively.

Our social presence is something that has also been poorly managed. My Twitter is still pretty uninteresting and inactive. Our Facebook page also lacks a consistent interaction with the audience and posts pretty rarely. I know that we ought to post more, but I guess the problem with having multiple people working together on a single DA so that you need to run it all by your partner. We delegated the jobs for actual production, for example I would film and edit, while Hunter did most of the scriptwriting and location scouting, but what we failed to delegate was how we were going to conduct our social media platforms and presence. This lead to neither of us really thinking about it that much, and eventually forgetting to be present online until a week or so before our OP’s were due. Whoops.

While we still have a passion for humour, it has become a little harder for us to actually create content that aligns with the page and its formula. We started off enthusiastically, but when we began to run out of easy places to make fun of, we started to run out of enthusiasm as well. There have been a few failed attempts at location scouting, because let’s face it, not everywhere in Wollongong is shit. It’s a lovely place. Maybe we were too specific with the original idea, and didn’t realise how many places we’d have to review in order to actually gain some traction as a popular page. I know that the specificity of the page contributes to half the humour, but in hindsight I’m sure there may have been a way to broaden our options and create even more chances to be funny if we foresaw how quickly we would run out of content ideas. Alas, we did not, but we did learn from it. Saying that I feel somewhat inspired to create a podcast now, but something tells me it might be a tad late to start a new DA. Oh well. 

Thanks for checking out my last post for BCM114, it’s been a real ride. Hopefully in future there may be a new project up here for you to check out.

Digital Artefact: Prototyping

This second module of BCM114 is all about prototyping, making, breaking, and remaking our DA’s. It has been a process of further development that has created a much greater understanding of how to run our page, and curate and create content.

One of the main iterations on the original idea has been the reformatting of videos. In week six, we talked about the reducing the video length of our clips down from 2ish to 1ish minutes. This was because we looked at our first videos analytics and discovered retention was not as long as we would have hoped – dropping down to 50% of viewers within the first 10-15 seconds. After discovering the benefits of using Facebook analytics, we have used it as a primary tool in our feedback loops – and best of all, it’s FREE. The information below was used to tell us that we needed to be more to the point, people are impatient and want their laughs earlier on. If they don’t have something catch their attention in that first 10 seconds, chances are we’ve lost them.

Audience retention from our first video

It was around this time I read an article on content curation by Todd Clarke, and took away a couple of pointers that would hopefully improve the way our content is seen, as well as our online personas – ‘Know your Audience,’ and ‘Mix it up.’ Using our favourite tool, Facebook Analytics, we could determine our audience – young, Illawarra-based males, to try and figure out who we should be tailoring our material for.

Audience and Engagement statistics after video two.

So after our first shorter video, we seemed to be doing a bit better. The shorter format also helped us in that it made the production side of things fairly easy. We developed a method that basically enabled us to spend an afternoon filming, writing, and editing – and end up with two polished video’s ready for posting. The intro on our latest video was a little different and less bland – so we will soon see how that goes at holding audience retention.

In week 8 we looked at how our prototype isn’t proving to be great at getting feedback and support, and decided we need to investigate ways in which we can increase interaction. Lecture material showed us there is much more to making than just producing – it is about iterating, and using information that has been provided in order to establish better content, and then better connections with the audience.

“One of the best ways to grow your audience is to share your process”

InHyuk Lee.

This quote led me to try and create a little more authentic feel for our audience – so I did a little behind the scenes twitter post about our filming efforts. This, paired with questioning my twitter followers on where we should explore next hopefully can create more of a platform for discussion about our DA. We are also thinking that it would be helpful to invest in helping other DA’s materialise in order to expand our own. Our problem is not many real similar DA’s are being created – I want to message the guys at Devouring Wollongong, a food review DA, and see if we can form some sort of collaboration to increase both of our audiences.

An idea we had earlier on was put to test recently, the introduction of occasional memes on our Facebook page. We wanted to ‘Mix it up,’ creating a little more variety on our page from just the occasional video.

It did create a little more engagement, but not heaps. We know that we need to be churning out a few more before we can see how the memes actually are resonating for viewers. An important realisation I had this week is that I’m going to need to be much more present on twitter if we want to expand. This is a flaw of mine – I often forget to check my feed and reply to tweets when I’m not in class. A failure defined though is barely a failure, this is just a skill that needs more work.

Aesthetically, ‘Crap Shacks of the Gong’ is definitely starting to come into it’s own. The videos low-production value and focus on humour is becoming something that our viewers expect and enjoy. I wish there was physical evidence of this, but as stated in our project Beta, most of our page feedback is in the form of conversations with friends at the pub.

Second video aesthetics – crappy logo, comic sans, laid back blurb.

Although this has been a very wordy post, I want to end with a few more. The more we look back on our analytics, past blogs, blogs of others, and our twitter feeds, the more we learn about our DA. I have enjoyed writing this blog as it has been a good reflection of work so far, and work that is yet to be done. Hopefully we will have continued learning more by my next blog, and will have another more improved iteration of ‘Crap Shacks of the Gong’ to present to you.

Cheers,

digital artefact: beta pitch

Here’s a link to our beta pitch on youtube.

Since it’s initial inception, ‘Crap Shacks of the Gong’ has been slowly gaining more followers and interest. The concept we started with hasn’t changed very much, but through our failures we have been able to alter our production process and refine our prototype to make it easier and quicker to create and publish content.

Growth in Facebook likes since the pages creation.

Currently on the Facebook page we have three videos published, and just over 150 likes. Each video seems to reach a fair sized audience, but what we lack is a proper retention time rate from our viewers, as well as a system of interaction with them. These things are important because we want to be appeasing our audience, at the end of the day they are who we make videos for. In order to combat the retention issue, we have decided it is important to have an eye-catching and exciting introduction to each video.

The other big change we have implemented into our creation process is a shortening of the video length. This was a decision based off of our retention data and also meant that we would be able to ideate, write, film, edit, and post each video at a much faster rate. We figured the more content we create, the better – as it gives more and more opportunities for our audience to tell us what works and what doesn’t. We also found that each time we post a video we tend to gain followers over the next few days steadily, which then plateaus until another video is out. Creating more content hopefully will mean we get more follower boosts as a repercussion.

Our biggest problem remains our audience interaction levels, and we still receive little to no feedback online. Friends often say they thought a certain video was funny, but are never very critical in their analysis’. We are hoping to bridge the gap that we have with the audience through our altered model of content production.

a video on ‘rhythm’

Here’s a link to a Youtube video I have created as part of the second assesment for my Alternative Cinema class.

We were told to experiment with scratching onto old 8mm film, and this is my result. I attempted work with a few different methods of scratch editing, including painting, scratching, and bleaching. These techniques were inspired by the colourful works of Len Lye, and the old, ancient-seeming found footage that Bill Morrison assembles.

Whilst these all had their own unique effects and looks, I wanted to try out an idea of my own. It involved buying a single hole punch and attempting to animate a circle that moves when the film is played. Making it move was pretty easy, as long as you punch a different area on each frame. The tricky part to work with was making the animation look fluid, and I ended up having to slow down different clips to various speeds to achieve the look I wanted.

Originally, I wanted no sound. The thought process being it would really draw on the viewer to observe the changes in order to understand the films rhythm. While this was cool, I also felt a little bleak at the end of production, so I added an ambient recording of birds in spring in the background. I think this worked well, for a couple of reasons. It drew a bit more attention from the viewer, without directing it in any certain way, and the joy and colour in the audio also served as a nice juxtaposition to the content of the original 8mm film – war.